Primesight removed the poster following a complaint, stating it had been "unaware of the motive" and "misled" and was "fully committed to equality for all". Keen-Minshull said she was concerned the word "woman" was "being appropriated to mean anything" and that the poster was intended to "start a conversation" about women's rights. In September 2018, under the pseudonym "Posie Parker", Keen-Minshull paid the advertising company Primesight to place a billboard poster in Liverpool with the text "woman, wʊmən, noun, adult human female", telling the BBC it was in response to support expressed by Liverpool mayor Joe Anderson for the trans community. The term is associated with gender-critical feminism. Keen-Minshull is credited for popularising the term "adult human female" to define a woman, which she began to promote in 2018 on billboards. In 2023, the New Zealand Herald described Keen-Minshull as "a key figure in the movement against the UK's Gender Recognition Act".
Keen-Minshull is also a special advisor to the Women's Liberation Front (WoLF). She also opposes the use of puberty blockers and hormone replacement therapy for transgender children. Keen-Minshull opposes laws and policies that allow transgender people to be legally recognised as their gender, the use of public bathrooms by transgender people according to their gender, the participation of transgender people in sports that align with their gender, and drag performances, including in locations that may be viewed by children. She has used billboards, posters, stickers and social media to promote anti-transgender rights messages, and has held events in the United Kingdom, the United States, Australia, and New Zealand that have been protested against by supporters of transgender rights. She describes herself as a woman's rights activist. Kellie-Jay Keen-Minshull, also known as Kellie-Jay Keen and Posie Parker, is a British anti- transgender rights activist and founder of the group Standing for Women.
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